TMA T173 01 Many engineering projects are associated with construction Essay

TMA T173 01 Many engineering projects are associated with construction - Essay Example The project aimed at providing an arena for the summer Olympic Games of 2012. The project also aimed at offering an improved sporting experience to that of Beijing, 2008. The British government sought to prove its capabilities of hosting high-profile global sporting events. Following delayed completion of the Wembley renovation, the British engineering sector needed to undertake construction of a new, modern stadium effectively (Woodman, 2007). Funding of the construction was provided by the public sector through the British government. Various companies also contributed significantly towards the funding for the construction. Following economic recession, budgetary allocations for the project had to be distributed among numerous organisations (Dyckhoff, 2007). Though the main contractor was Sir Robert McAlpine, other companies were also awarded sub-contracts. Each element of the construction was undertaken by a different company. This could be attributed to the limited time available for the completion of construction. The main contractor played a supervisory role of the sub-contractors. The benefits for this project include the probability of British construction companies winning tenders for Olympic stadiums’ construction. Successful and timely completion redeemed the image of British companies following delays in completing the Wembley stadium. The finishing of the stadium utilised high-tech decorative wrap to cover the concrete as steel was used for construction. This followed criticisms of the stadium having a dull appearance. The wrap gives the entire stadium a glossy appearance illuminating the London skyline. The spectacular feature of the stadium remains the 25-metre high vertical panels fitted on the exterior side in the stadium. These panels turned the exterior into an enormous video screen (Booth, 2008). The stadium appears like a circular screen from outside. Numerous challenges faced the construction of the Olympic stadium.

How Pizza Hut uses social media Facebook, Twitter, Instagram, and Research Paper

How Pizza Hut uses social media Facebook, Twitter, Instagram, and Youtube - Research Paper Example This is important for the company social media campaign because they are able to engage customers. According to Schweidel & Moe (398), many online customers often look for information about products they want through active social media platforms and would shy from following dormant company accounts. The company has also maintained high degree of engagement of their customers through posting of photos and tweets and responding to their customers tweets as well. This is of importance for this company because they are able to involve the people. As Ryan and Calvin (168) states, what individuals share or talk about with the users of the media is important. Content is important since it enables marketers to engage in conversation with customers thus creating social media promotional content that is resourceful, sharable and impacts positively in creating an effective relationship in the long run. Even though the company promotes a variety of products on their twitter handle, they do not promote future products or upcoming events which are very important for their nature of business. This is critical because through promotions prospective and existing customers get excited about the new products and events thus create interest and increase demand. Pizza Hut began its campaign through the most popular social media you tube in February 24, the year 2006. The company’s you tube channel also consists of 9, 769, 274 views with 13580 subscribers currently. Through the company’s you tube platform, their customers are capable of seeing their videos from facebook, TV commercials and behind the scenes footage as well as other fun contents. You tube page also provides a link to the company website which is very important for customers who want to find more about the company and their products. Even though Pizza Hut uploads many videos to you tube, they don’t respond to their customers ‘views concerning the